Use case: combine brand safety & sentiment data for better decisions

 

The Problem

Advertisers’ desire for “brand safe” environments often comes with the added requirement of not displaying ads in negatively populated environments.

Previous targeting and tagging methods have typically not allowed safe exclusion of negative environments.

  

Use case idea

Do you refine your Brand Safety by excluding negative messages?

The hyScore algorithms determine not only the general brand safety (via category and weighted keywords) but also the general orientation of a text (positive/neutral/negative).

An automated exclusion of negative environments? This is easily possible with the right “ambient” intelligence data.