December 4, 2016

hyScore: contextual ads

Use case: show contextual ads related to your content

By using our hyScore contextual data you’ll be able to increase your monetization with contextual advertising. How? Use the weighted and scored keywords and categories in combination with your advertising technology.

The Problem

You might recognized that the delivered ads frequently don’t match with your site content and might show irrelevant advertising. The user is – usually – annoyed seeing an irrelevant or disturbing advertisement which is not related to the site content. For you as publisher the monetization of your content is behind your expectations.

Use case idea

Use hyScore to inject the extracted keywords as targeting information in your ad request. You’ll see the embedded advertising will be based on the existing content of your website or article by using our hyScore contextual data in combination with any advertising technology in the market supporting e.g. “keyword targeting” or IAB categories.


The website visitor will see content related ads which is less annoying and has a direct relation to his current interest. The overall performance of the monetization – that’s our expectation – is better.

Try our demo!

  • Advertising (Use case demo)
    Get a contextual ad based on the extracted keywords of a single URL