USE CASES : ADVERTISING

Natural Language Processing (NLP) combined with Machine Learning (ML)

hyScore solutions can be used across industries.

Note: The Use Case section is currently being revised and updated. The content will change in the next few days. If you do not find the information you are looking for, please do not hesitate to contact us. Thank you. 

Advertising & Online Marketing

Our hyScore products and solutions can be used in multiple ways to help, support and enable you to solve challenges in the advertising and online marketing segment. Here are some examples of how you can use content intelligence in this space.

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Tell us about your challenges. We support you to identify the right solution to get over your challenge.

Ad Fraud is still a problem. See how we can support to secure that your advertising money is spent on the right placements. Read more…

Today it is mandatory to advertise as efficient as possible. Therefore you need to segment your target audience. Who’s a possible buyer? Who is not? Read more...

Brand Safety is getting more and more important. Avoid that your brand is shown in questionable and negative environments. Read more…

Show your advertisement in a matching environment. You are in the travel business and offer adventure tours? It doesn’t make sense that your banner is shown on the latest “Lady Gaga” article. Show ads in the context of a website article! Read more…

A Dynamic Ad is an advertisement form which will be instant and dynamically generated by being delivered on a website. To show the right content within the advertisement it is mandatory to know the content of the website. Read more…

As Brand or Media Agency you want to identify websites that contain content and placements which are related to your product or campaign. Learn how the research process can be automated and eased. Read more…

As publisher or ad tech company you might have to review a large set of advertising campaigns day by day. You’ve to secure that campaigns which might be harmful for users are identified before being released at scale. Read more… 

Native advertising is another form of how advertisement is being shown to the public. By definition, native ads are being shown within the content of an article. Read more…

You’ve your own Data Management Platform or work together with one? Use our solutions to enrich user profiles with valuable information and more detailed insights. Read more…

We are interested in how you use our solutions in the advertising and online marketing segment. Tell us and others about your use case product and solution.

Our service adds value to several use cases for online publishers, advertisers, brands or software projects, apps and platforms. We’re interested and open to your ideas. 

Friendly advice: These use cases and demos are meant for inspiration! None of these examples is showing a “ready to use product“. We deliver the technology, products and knowledge to enable you to perform similar use cases, to develop your own products or experiment with it!

If you use it in tiny environments or at large scale is up to you

Keep in mind that we can provide additional data in the context of a website/URL which is not yet covered by the standard results. Just get in touch and tell us what you’re looking for. We are able to customize our products for your needs.

We consult and connect you with a contact person if a client or one of our partners’ application or product already provides the functionality you are searching for.