Use case: Combine brand safety, contextual & sentiment data for better decisions
Advertisers’ desire for “brand safe” environments often comes with the added requirement of not displaying ads in negatively populated environments.
Previous targeting and tagging methods have typically not allowed
In short, brand safety describes the process of gaining full transparency
Why are “brand safe” environments important?
The key reason brand safety is important is simple: reputations are very fragile. A good reputation can take many years and significant investment to build — for brands, media
Use case idea
Do you refine your Brand Safety by excluding negative messages?
The hyScore algorithms determine not only the general brand safety (via category and weighted keywords) but also the general orientation of a text (positive/neutral/negative).
An automated exclusion of negative environments? This is easily possible with the right context and ambient data.
Build your individual brand safety solution based on our data.
- Companies & Brands
- Data Management Platforms (DMP)
- Demand Side Platforms (DSP) & Sell Side Platforms (SSP)
- Media Agencies
- Publisher & Publisher Networks
- Solution & Technology provider